The National Association of Primary Care (NAPC) is the leading national membership organisation for primary care professionals in the UK.

The NAPC is committed to helping GPs and their practice staff deliver more effective and efficient patient-centred care and continues to influence national policies, which meet the needs of both primary care professionals and their patients.

The GPs, practice nurses and healthcare professionals who form a large part of the NAPC's membership are among the most trusted and powerful influences on a woman concerning any health issue she may face. There is not a question they have not been asked, nor an issue that they have not addressed. Consequently, no one knows better the challenges that women face, as well as the products and services that they need to purchase to manage their health and well-being. However, there are many pressures and demands on the primary care professional's time and nearly 40% of UK GPs' time is taken up by patients with minor ailments, which could be effectively treated by a pharmacy. As a result, the Government and the National Health Service (NHS) are committed to promoting self-care and improving consumer access to over the counter (OTC) medicines.

GPs recognise that in order to play their part in the NHS plan, they must empower their patients to manage their own health and wellbeing. As a result consumer demand for healthcare and nutritional products in the UK is growing rapidly.

WOMEN'S HEALTH TODAY from the National Association of Primary Care (NAPC) is a major platform of communication and forms an important part of the Association's ongoing work in informing and exchanging ideas to raise the standard of healthcare among women in the UK.

FORMAT

WOMEN'S HEALTH TODAY is a high quality A5 size magazine looking at a wide range of health and well-being issues and is designed to provide practical advice on managing ones own health and well-being. The publication contains a wealth of information on some of the most common conditions and health problems and includes features on issues such as parenting, sexual health, nutrition, dieting, complementary medicine, health and beauty, and keeping fit.

Drawing on the expertise of healthcare professionals and information from a wider range of authoritative sources WOMEN'S HEALTH TODAY provides interesting and valuable advice on a variety of women's issues.

The magazine is of tremendous value to the health conscious consumer and presents advertisers with a unique opportunity to build brand loyalty and promote their products to this valuable audience.

Letter from Chief Executive of THE NATIONAL ASSOCIATION OF PRIMARY CARE (NAPC)

DISTRIBUTION

WOMEN'S HEALTH TODAY is published twice a year and is available free-of-charge at Doctors' surgeries across the UK. As an official publication of the National Association of Primary Care, which has the full backing and support of leading bodies such as the NHS and the Department of Health, advertisers benefit from the effective endorsement of these bodies and will be able to capitalise on GPs' relationships with their female patients.

The next edition of WOMEN'S HEALTH TODAY will be distributed in October 2007 and the guaranteed minimum circulation is 125,000 copies. The key to the success of WOMEN'S HEALTH TODAY is the quality of the readership which is projected at 1 million female patients. (Publisher's survey).

WEBSITE

WOMEN'S HEALTH TODAY will soon be supported by a useful and practical website, where consumers can view further advice and information on health and beauty related issues. The website will also provide an invaluable source of information on some of the latest products on the market that will improve healthcare and enhance fitness, beauty and lifestyle.

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